Ecoride’s EV-B Landing Page
The project involved designing a high-impact landing page for Ecoride’s electric bike (EV-B). The goal was to create a visually engaging and informative web experience that attracts potential customers and highlights the bike’s key features and benefits. The landing page emphasizes affordability, eco-friendliness, and modern design while aligning with Ecoride’s mission to promote sustainable transportation solutions.
How We Started
The project began with an exploration of Ecoride’s brand identity and target audience. I analyzed existing electric bike websites to understand what engages users and what design elements drive conversions. My initial approach was to create a minimalist yet impactful landing page that balances aesthetics with usability. I focused on ensuring the core message—affordability, eco-friendliness, and innovation—was immediately clear to visitors.
Key Research on Competitors
To craft a compelling landing page, I studied the design strategies of key competitors like Ather, TVS iQube, Bajaj Chetak, and Ola:
Ather: Sleek visuals, modern UI, and strong emphasis on smart features with bold typography.
TVS iQube: Minimalist design with vibrant colors, highlighting eco-friendly aspects and pricing clarity.
Bajaj Chetak: A blend of traditional and modern aesthetics, focusing on efficiency and durability.
Ola: Energetic, colorful visuals with a strong focus on technology, affordability, and a younger demographic.
These insights guided the landing page design to be clean, user-friendly, and visually compelling, ensuring key selling points are easily accessible.
Project Process
Research
Studied market trends and customer preferences to tailor the design for an eco-conscious audience.
Wireframing & UI Layout
Created a structured layout in Figma, emphasizing the bike image, specifications, pricing, CTA buttons, and customer testimonials.
Color Palette
Used shades of green to represent sustainability, complemented by neutral tones for a balanced, modern look.
Typography
Implemented the Inter typeface for a clean, readable, and professional appearance.
User Experience (UX) Optimization
Focused on a seamless navigation experience, ensuring clear call-to-action buttons like "Pre-Order Now."
Feedback & Iteration
Refined the layout based on feedback from users and mentors to enhance readability and optimize conversions.
Results
The landing page successfully delivers an engaging and informative user experience, guiding visitors toward exploring EV-B’s features and making purchase decisions. Its responsive design ensures seamless accessibility across devices, making it effective for digital marketing campaigns, search engine optimization (SEO), and increasing customer engagement.
