Hey, I’m Gauri, a UX/Product designer with 4+ years of
hiding complexity where nobody will ever find it.
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I’m a product and brand designer at EnKoat, based in Phoenix, Arizona. For the past 4+ years, I’ve designed across healthcare, fintech, enterprise SaaS, and climate tech. I’m at my best when a problem is messy, and nobody has figured out the answer yet.
I grew up in India and studied telecommunications engineering, but I always found myself more interested in the people using the technology. That curiosity brought me to Arizona for a Master’s in
human-computer interaction at
Arizona State University
My work sits where product and brand meet. I take ideas from early research and wireframes all the way to polished UI, and I build the design systems that keep everything consistent as a product grows. Lately, I’ve been using AI tools to move faster without cutting corners on craft. Think of it as a very fast intern: great at first drafts, still learning what “make it feel more premium” means.
Defining UX strategy
Driving xFN collaboration
Delivering 0-to-1 projects
Visual craft
Storytelling
Designing with AI
Work Experience
Product and Brand Designer
EnKoat
UX & Graphic Designer
EnKoat LLC
Product Designer
Mayo Clinic
Project Engineer, UI/UX Design
Wipro Ltd.
UX Designer
Shrufin
©Gauri Rasote 2026. All rights reserved. Designed with love, one pixel at a time ;)